Just as a coach uses his treasured playbook to get his team in the championships, so should you wield your business pitch.

You’re going to need a solid plan to get potential investors to buy into your business. In this presentation, you bring forward your business ideas, what you foresee in the future, and ultimately, how you are as a businessperson yourself. 

In most scenarios, a business pitch should be able to fit within a 15 to 20-page slideshow. As the presenter, you must be able to adequately provide clear and concise information about your proposal. Engaging your listeners, letting them see the big picture, these are among your top goals. Plus, when questions and comments are being thrown back at you, you should be able to actively listen in order to respond appropriately. 

What to Include in Your Business Pitch

Tell Them Who You Are – First, you should talk about your company’s overview. Who are you, and what do you envision in the future? Indicate the key players in your team, and provide credit where it is due. Next, you should be able to state a problem that you want to address. What was the need that you aim to give answers to with your product or service? From here, it should be clear what the market opportunity for your business is, then you may present your solutions in the form of your new product or new service. 

What External Factors Are Involved? – While giving an awesome description of your business may seem convincing enough, there is more data that your potential investors will look for. Did you study your target market? Have you narrowed them down to a specific group of consumers? Moreover, who are your existing competitors for this product or service? Give a brief analysis of what those similar entities have achieved so far. Provide a basis for this information. 

What Do You Plan To Do? – Now comes the heart and soul of the pitch. Show your investors your business model. What are your production plans, and how will you operate on a daily basis? Once you have your product, how do you plan to sell it to your target market? Your bulletproof marketing strategy should cover all these. Finally, provide clear financial projections to your audience. From here, they can be able to gauge if the funds you require are a play or a pass. 

Additional Tips from the Experts

In some cases, company owners crumble during their business pitch because they did not sell themselves well enough. It pays to bring out your finest qualities and to show them why you’re the best man or woman for the job. In addition, when you’re explaining a new concept to your potential investor, you should use it in the simplest terms possible. There’s no need to assume that your audience are highly advanced tech experts, so treat them as newbies who can generally be interested in what you have to offer. 

At Smirnova Business Consulting, we pride ourselves in our proven track record of successful business plans and pitches. We have helped many small businesses brainstorm, finalize, and gear up for the pitch of their lives. If you’ve got an amazing business idea, then we can take you leaps and bounds further to help you win over your investors. Consult with us today, and discover how your brilliant business ideas can shine even brighter. Together, we create that winning formula.